Troy Townsend.
Retail media platform Zitcha has been appointed by THG to enhance the retail media network of eCommerce beauty and wellness company THG Beauty.
THG Beauty is the parent company of Lookfantastic, Cult Beauty and Myprotein.
“This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled, and results-driven,” said Zitcha group CEO and co-founder Troy Townsend.
“THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift.
“Our team is passionate about delivering more than just tech, we're here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners.”
Zitcha’s platform will streamline media booking, enable faster response times and improve collaboration between brands and THG’s marketing teams.
THG Ingenuity joins a list of UK retailers choosing Zitcha to run their retail media operations.
In May, Frasers Group, owner of Sports Direct, Flannels and Frasers, launched its Elevate retail media platform with Zitcha.
Zitcha also recently partnered with marketplace technology company Marketplacer to launch a new ecosystem integrating retail media and online marketplaces.
THG Beauty CCO Tom Mills-Webb said the investment marks the next phase of its retail media strategy.
“We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha.
“Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition.
“We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners.”
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