Tony Karp
Unified retail media platform Zitcha has appointed Tony Karp group chief operating officer.
Karp was most recently North American president of Australian-founded digital gifting company Prezzee.
He previously served as CEO of Prezzee and has also held executive roles at David Jones, Principal Financial group and Jones Lang LaSalle.
“I’ve always believed the power of any business lies in the strength of its strategy, its culture and its people,” he said.
“Zitcha has all three in spades. It’s a world-class retail media platform with an ambitious vision and an energised team that genuinely cares about its clients’ success.
“I’m looking forward to scaling the operational foundations that will support Zitcha’s next phase of growth.”
Zitcha has also announced a restructure of key roles to align with its global expansion.
Co-founder and former chief operating officer Jack Byrne has become APAC CEO.
“We are born in APAC, and have commenced our journey of global growth with boots on the ground in the UK and US,” he said.
“That requires focus not only on the business and the amazing staff who power it, but also the attention on our customers in this region who help shape our future.
“The APAC team is firing and this is a great opportunity to head into the next chapter and ensure our clients are supported by the most agile, focused and future-ready retail media platform in the market.”
Troy Townsend, Zitcha’s co-founder who relocated to the US late last year, has been promoted to group CEO.
“The addition of Tony to our global executive team comes at an important moment for Zitcha,” he said.
“We’re expanding in North America and other international markets, and we need the right structures in place to scale efficiently while staying close to our clients.
“His experience in driving transformation and growth in North America and Australia will be key to strengthening our delivery and enable Jack and the APAC team to build deep, local partnerships with retailers and brands.”
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