Zeynap Roberts, Chris Christofi.
Credit: Thrive Business Counselling.
Zeynep Roberts and Chris Christofi have launched Thrive Business Counselling to help startups and small to medium-sized businesses take the next step.
Roberts has more than 35 years’ experience across business strategy and financial modelling, having led capability development for major organisations including Colonial First State, National Foods, NAB, and Nestlé.
Christofi brings extensive experience in brand strategy across global and local brands including Nike, Heinz, and Vodafon. He co-founded media agency Bohemia, which was sold to M&C Saatchi in 2017.
“The idea for Thrive emerged from identifying a clear industry problem that most consultants focus on isolated aspects of a business, whether that’s marketing tactics, operations or financial controls, and not the holistic picture,” said Christofi.
“Thrive exists to help SMEs unlock the potential of their business via sound business & brand strategies, by providing the business and brand skills they need but may not have the resources, training or experience to provide.
“Our approach differs as we evaluate our clients’ businesses holistically, looking at its brand, its market, its financial potential and other market variables that truly influence success.”
Research shows that 90% of new ideas and products fail within their first year because businesses lack a strong brand foundation or financial strategy.
“We fill this need, giving business leaders the clarity, discipline and strategic direction needed to transform a promising idea into a commercially viable, competitive and sustainable business; with a unique position in the market,” said Roberts.
“Business owners are increasingly seeking grounded guidance that links their growth ambitions to real market insights and achievable financial outcomes. Thrive’s approach centres on identifying the factors that genuinely lead to better margins, stronger cash flow and a lasting competitive advantage, while also anchoring a brand in meaningful consumer understanding.”
Thrive helps guide businesses through a focus on a distinctive brand strategy, detailed financial modelling, and the identification of factors most likely to drive successful performance
“The result for clients is a clearer understanding of their competitive advantage, a sharper articulation of their brand narrative, stronger forecasting capability and a roadmap that aligns growth ambition with measurable, achievable outcome,” said Roberts.
“Leaders gain the tools and insight needed to build superior returns on investment and establish a meaningful, defensible place in their market.”
“Our vision is to equip organisations with the kind of high-calibre strategic thinking typically reserved for large corporations, enabling founders and leaders to unlock their business potential, build brands grounded in real consumer insight and make decisions with confidence,” they said in a joint statement.
“Our partnership will help businesses Thrive rather than just survive.”
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