Jonas Jaeken via Unsplash
Zenith Media has been appointed media agency for Industry Super Australia, starting July 1, replacing Initiative Media after a 14-year tenure.
The appointment follows a competitive tender.
Alana Burnside, chief executive of Industry Super Australia, said Zenith had shown it understood the sector.
"Zenith demonstrated that they understood the challenges and opportunities in the sector, and also how they could apply their skill and insights as an extension of our team," Burnside said.
On the outgoing agency, Burnside acknowledged Initiative's long run.
"We are very appreciative of the partnership we have had with Initiative for the past 14 years and we want to thank them for their commitment to our business and the partnership they provided for over a decade,” she said.
“We appreciate the professionalism they have shown, and continue to show, through the transition process."
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