Travel agency Flight Centre has appointed Zenith Australia to handle its media strategy, planning and buying.
Zenith will be working with Flight Centre to drive business growth through its digital and in-store offering, as well as through events and partnerships.
“We are excited to welcome Zenith as our Australian media agency,” said Flight Centre global head of marketing, Megan Henderson.
“Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.”
Zenith Brisbane general manager Kate Lippett said Flight Centre has an appetite to build clever and exciting campaigns.
“It is great to see Flight Centre’s work continue to come from a globalised team of Marketing experts based locally in Brisbane, backed by the nationwide power of Zenith Australia and the broader Publicis Groupe ANZ family,” she said.
The Flight Centre account will be managed by the Zenith Brisbane office.
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