Zenith’s Sydney office announced three new clients, with the agency appointed to the media accounts for Ekaterra’s world-leading tea brands Lipton Tea and Pukka Herbs, spirits company Edrington and Mix & Match Travel.
The appointments are effective immediately, with Zenith Sydney leading the media planning and buying for Edrington’s brand The Macallan Single Malt Scotch Whisky.
The agency will handle strategy, planning and buying for Ekaterra’s household brands Lipton Tea, and Pukka Herbs tea.
For Mix & Match Travel – a website that allows consumers to find and book great value flight deals across multiple airlines – Zenith Sydney has been charged with supporting the brand and its growth agenda in Australia.
On the wins, Zenith Sydney Managing Director, Jonny Cordony, said: “Our goal is to continue to deliver on the core tennents of any great partnership – people, trust and delivery. These play a vital role in building and extending client relationships.”
“Zenith’s connection and culture at a global, regional and local level are what has led to many successful, long-term client partnerships.
"We are thrilled to have the opportunity to grow Zenith’s partnership with Edrington in the APAC region; and expand our relationship with Mix & Match Travel from New Zealand to now encompass ANZ. Our industry is built on relationships, and what we have shown to Ekaterra is our ability to deliver for brands. I’d like to thank our team for being such fantastic partners to our clients.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.