Eyewear brand Luxottica has handed its global media account to Zenith, following a competitive pitch.
AdNews understands Zenith Australia will be involved in managing the account.
The business, which includes brands such as Ray-Ban and Oakley, has a global media spend of US$100 million and was previously with OMD, which did not repitch.
Omnicom Media Group won the account in 2012, taking it from Carat.
Milan-based Luxottica, which also creates products for brands such as Chanel, Prada and Dolce & Gabbana, recently completed its merger with French rival Essilor.
Yesterday Zenith was appointed the global media account for dairy brand Lactalis.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.