Zenith has appointed Vikki Pearce as head of digital in Melbourne.
Pearce has more than 15 years of digital experience, previously holding leadership roles at agencies such as Dentsu.
In her new role, Pearce will be responsible for operationalising the company’s digital vision, providing strategic thought leadership, ongoing product development, and working with Melbourne clients.
“I’ve known and worked with Vikki for a number of years now, and I am incredibly excited that she’s joining Zenith to lead our Melbourne digital team,” says Zenith national head of digital and data Joshua Lee.
“Her wealth of experience and digital leadership within the programmatic and ad tech space is essential for our clients in an increasingly complex landscape.”
Pearce previously worked as a programmatic strategy consultant at Interplay Media, and has also held various digital leadership roles at Dentsu, including head of programmatic and commercial, and as Amnet’s head of commercial and programmatic investment in Australia and New Zealand.
“It's exciting to work alongside such a fantastic and talented team of people, and I am very much looking forward to helping deliver the digital vision for our clients and the broader business," Pearce says.
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