YouTube is rolling out its short-form video offering YouTube Shorts in Australia.
YouTube began building the TikTok-style mobile format last year, and is now expanding it in beta to more than 100 countries.
Shorts currently has tools which allow users to record up to 60 seconds with the Shorts camera, string multiple video clips together, record with music, add texts to video, sample audio from other Shorts, and more.
YouTube says it will continue to build tools into Shorts and has already started rolling out the ability to sample audio from videos across YouTube, allowing users to “react to jokes'' or “reenact comedic skits” - formats made popular on TikTok and seen frequently across Instagram Reels.
“Shorts is a new way to watch and create on YouTube, so we’ve been taking a fresh look at what it means to monetise Shorts and reward creators for their content,” YouTube said in a blog post.
“We are deeply committed to supporting the next generation of mobile creators with Shorts, and are actively working on what monetisation options will look like in the future.”
To begin monetising Shorts, YouTube introduced the YouTube Shorts Fund which will distribute US$100M from 2021-2022.
YouTube has also introduced a row on the YouTube homepage to feature Shorts and has launched a new watch experience that lets users swipe vertically to watch Shorts.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com