Young Spikes are ready to take on the challenge in Singapore

Sarah Homewood
By Sarah Homewood | 19 September 2014
Front row L-R: Long Truong, Hannah MacAuslane, Nelson Demartini; Back row: Adam Stone, Cam McMillan and Adam Slater

With Spikes Asia kicking off next week, the Australian finalists in the News Corp Young Spikes competition are about to get their feet on the ground and get on with sampling the Singaporean street foods the 24-hour brief that they have to tackle as part of the competition.

The finalists are being sent to Spikes Asia courtesy of News Corp Australia as a runners up prize for coming second in the Young Lions competition.

The three teams competing in Singapore are: Print: Cam McMillan from BWM and Adam Slater from Cummins&Partners Melbourne. Media: Nelson Demartini and Hannah MacAuslane from UM Brisbane.  Digital: Long Truong from King Content and Adam Stone from Reactive Sydney.

When it comes to what they want to get out of the experience Hannah MacAuslane from UM said: “It will just be really good experience competing internationally, I think everyone will be really excited and will put a lot of good ideas on the table, it will be really interesting to see what all the other competitors come up with.”

While they are competing for experience, the team from UM know where they want to end up at the end of the comp,

“Hopefully we'll win gold,” Nelson Demartini added.

It's the first time there has been a digital category in the Young Spikes competition. King Content's Long Truong said that means they have to go hard to make an impact.

“We're super competitive, so you can't be too confident, but we've come this far so why not go all the way,” he said.

Adam Stone from Reactive is there to make a name for himself in the competition. His goal is “fame and fortune,” he said.

“There’s loads of things, superficially it's a bit of a holiday, professionally we'll get to meet the best creatives and some of the speakers - as well as the chilli mud crab and the Hainanese chicken. Our partners have compiled a 'what to eat' list, so we're putting it in our Google docs,” he said.

The print category hopefuls also have their eye on the prize. “It will be cool to get out there and see the creative people we look up to, to bring that experience back to Australia and our work,” Cam McMillan from BWM said.

Next week you can follow UM Brisbane's Nelson Demartini and Hannah MacAuslane's experience on AdNews as they tackle the brief and the food and blog about it.

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