Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to SBS sales executive Eden Lueckl.
How long have you been in the industry?
How did you get here? Was this always the plan?
Halfway through my bachelor of media degree I was looking for production work. Instead I found a solid opportunity in an introductory role within the sales team at Network Ten; from there I fell in love with media sales, and chose to complete the remainder of my studies part-time.
Who is your right hand person/who guides you day to day?
I am so lucky that despite the dynamic market I have always struck gold with my GSM. Every one of them, each with their own unique approach to this complex industry, has guided me as a means to always strive for better. Danielle Rigg-Smith is amazing and fearless leader at SBS, I have also been so lucky to work with Adam Lung, Jacqui Stenmark, James Mielnik and Ian Smith.
What’s the best thing about the industry you work in?
The ability to upskill cross-platform within a company, especially SBS. It is so easy to get comfortable in what you sell, for years that was strictly TV for me. However, when you are working with agencies who on any given day are engaging with anything from out-of-home to radio, it is so important to be able to develop hybrid solutions across multiple platforms.
And the biggest challenge?
The common misconception that TV is dying with the rise of digital. Too many times are we seeing the strengths of on demand casting a false shadow on TV, when in truth, we really are in the golden age of television. There are still important stories to be told, reported on and celebrated; they are just being delivered to audiences in more targeted and premium ways.
Whose job have you set your sights on in the future?
I don’t mind saying that I am eager to work my way up the food chain, but only because I want to be in a position that helps me to truly influence team members within my organisation, by facilitating growth and development toward an unstoppable team, while at the same time make an even bigger impact in market and the industry.
Where do you turn for inspiration?
Anyone with more experience than me, but not just in years in sales, but experience outside our everyday. I am always left so inspired by conversations with people in strategy, creative, content, or other publishers – from from their perspective, as well as how they challenge the norm in this complex world that we clock into five days a week.
My favourite advert is (and why):
Genuinely, what has always stuck with me is the classic Corona “From Where You’d Rather Be” campaign. It honestly created such an ideal world you were almost jealous of, picturesque landscape with a beachy couple enjoying the sun with a couple Coronas looking at the surf. I think I was in a dark cinema when I first saw this, and it really made me feel that I need to get out more.
Tell us one thing people at work don’t know about you?
Having naturally quite curly hair now, I embarrassingly was a frequent hair-straightener back in the day. Think My Chemical Romance meets Justin Bieber. End result, not great.
In five years' time I'll be:
Still at SBS, leading the charge on a brilliant and upskilled team of genuinely amazing people, challenging market perceptions and developing exciting executions.
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