Young Guns: Peter Hamilton at Kaimera

I've been at Kaimera for almost 4 years and I've been the Digital Director here for about 6 months.

I think I'm coming up on 9 years in October.

I was working brand side in Byron Bay, living on the Goldy haing a grand old time. But there wasn't a lot of room to grow; I wanted to head to a big city and see how I stacked up. I moved straight into a role with the Online Marketing Gurus, which I really loved, and then after about 4 years there I decided to make the move to Kaimera. In that time I've experienced a lot of growth in the digital team here alongside Trent McMillan and Nic Vargas, scaling our team and our product - it's been a very rewarding, thoroughly enjoyable journey so far.

I wanted to be a fighter pilot like my dad, but after feeling sick watching Top Gun I thought I better not. Then I wanted to be an economic journalist... not good at maths or creative writing so I pulled the pin on that after 2 years of uni... but yeah, once I knew marketing was more my calling, this was always the plan - move to the big smoke, get stuck in for long stints in agency land. I think I'm really lucky to have worked where I have down here. 

Nicolas Vargas through and through, we worked together for 3 years at the Online Marketing Gurus where he really took me under his wing, taught me a lot about the industry and where I should operate within it. Then he came over to Kaimera about 6 months after I joined and we got to continue working together - we built the team from about 4 people to 12 over 3 years. Day in and day out he's always pushing me to be just a bit better, so I doubt I'd be anywhere near where I am without him. 

I think it's easy to say the people, we have a great culture here at Kaimera and there's so many interesting people in the industry overall. But I personally love the work, I love adapting as things change and learning something new every week - especially with the growth of things like AI, it keeps you on your toes and keeps you humble. The industry is almost unrecognisable from when I started and I think that's awesome, it's a great time to jump in.

I think education is the biggest challenge in our industry, there's an absurd amount of noise in media, especially right now. It can be really difficult to understand which products, which trends and which rabbit holes to go down. I think we have a responsibility to always do what's best for each of our clients, but that can become very murky very quickly. So self education is a big one and then education of clients and team members as a secondary. 

I've not really thought about it, I'd love to be a head of digital or head of marketing down the line so I guess that would be my answer.  

I've got a horrible fear of bulls. My wifes family are cotton and cattle farmers and I got chased by a bull one day, scared the life out of me. They're much bigger than I thought and they're bloody scary. 

In five years' time I'll be:

Maybe CMO or Head of Digital back in Byron or the Goldy, that would be a nice full circle moment. My wife and I have a daughter now so I guess she'll be running rings around me by then - wherever she wants to be, I'll be there.