Young Guns: Mindshare senior media executive, Raymond Ly

Lindsay Bennett
By Lindsay Bennett | 24 November 2016
Raymond Ly

Our Young Guns profile takes a weekly look at some of the buzzing young talent under 30s across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Last week we spoke to Leo Burnett Sydney integrated planner, Bryan Wilmot.

This week we head to Sydney to speak to Mindshare senior media executive and Media Thursdays founder, Raymond Ly.

Have you RSVP'd to the next Media Thursday's on 1 December? Get your RSVP in now.

How long have you been in the industry?

Just over three years.

Duration in current role/time at the company:

Five months in the role and three years at the company.

What were you doing before this job and how did you get this gig?

B.M (Before Media) I was studying at Western Sydney University, whilst working at fashion retailer, General Pants.

Define your job in one word:


Definition: When something is exciting, interesting, fun or popping.

Synonyms: Pleasant, Delightful, Enjoyable, Enchanting, Charming.

Used in a sentence: Wow I had a lit time at that lunch.

Used in conversation:

John: did you go to Media Thursdays last night?

Jane: yes it was very lit thank you.

What were your real and cliché expectations of working in the industry?

That media was going to = work + fun + social + endless possibilities.

How does the reality match up? 

Media = reasonable amount of work + a lot of fun + really social + endless possibilities.

 How would you describe what the company does and what does your role involve? 

Mindshare embraces adaptive marketing. Harnessing data, insight and innovation to deliver a connected product that engages and drives results. My role is to advise and connect all the necessary elements to assist client’s achieving their goals.

Best thing about the industry you work in:

The people - all the characters and personalities that make up this industry.

Any major hard learnings in the job so far?

Manage your time well. There could be days where a thousand things could be going on at once and if you don’t keep yourself in check, things could go horribly wrong.

If you had to switch over to another department, which would it be and why?

I get to do a bit of everything in my role which is really awesome, but maybe sales just to change it up.

What's exciting you about the industry right now? 


What concerns you about the industry and its future?


Who's your right hand person/who guides you day to day?

I work with a really amazing team at work, so it’s hard to single someone out. My squad: Christine Theophanous, Matt Papasavva, Nozi Bhebhe, Bella Hollis, Alex Johnson, Charlotte Alderson, Emily Barnick and Luke Hills.

And your almighty mentor that you hope to dethrone?

Luke Hills, director of FAST.

Career-wise, where do you see yourself in 2020 and how do you plan on getting there?

Working in media and utilising the futuristic media tools of 2020 to deliver unthinkable results.

What is the elephant in the room? The thing that no one is talking about – but they should be.

How the NBN is still not available to everyone and that poor infrastructure is holding Australians back from experiencing the infinite potential of the digital frontier.

Where do you turn for inspiration?

Life! It’s everywhere. You just need to be open to it.

Tell us one thing people at work don’t know about you?

I have the full set of the original Pokemon trading cards.

Favourite advert is:

When you’re watching Captain Planet and this comes on (tune)…..

Do The Right Thing - Anti-Litter Campaign Ad

What’s your personal motto?

If you never ever go, you will never ever know.

I got into advertising/ad tech/marketing etc because:

I wanted to have the opportunity to conjure up some real every day magic.

If I wasn't doing this for a living, I'd be:

A primary school teacher.

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