Young Guns: Cameron Burnett at The Works

By AdNews | 27 February 2024

Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.

Cameron Burnett: copywriter at The Works

Time in current role/time at the company:

Approaching one year full time with two months freelance previously.

How long have you been in the industry?

Seven years.

How did you get here? Was this always the plan?

When I finally heard what creatives do, I wanted to be one. Before that I was a bit lost. I contemplated careers in zoology, marine biology, economics and finance – even going as far to get a commerce degree. It was during a marketing elective that I started to consider advertising as a career.

After uni, I interned at some great creative agencies in Adelaide (NATION Creative and BAD). While interning I heard about AWARD School and with the encouragement of the creatives I applied, I got in, I loved it.

Finding no luck in Adelaide, I applied for jobs interstate. Luckily landing an interview for the Clemenger BBDO Sydney graduate program. From there I completed my grad year, working on various accounts within the different agencies at the Clemenger network. However, it was only with the accounts departments so I still had work to do to make it into a creative department.

With the help of the creative teams, and creative leaders Ben Coulson, Brendan Willenberg and Darren Wright, I managed to make a passable book which landed myself and Jackson Tate (my art director) our first creative gig at Emotive.

Since then, Jackson and I have worked together across various agencies (Emotive, AnalogFolk and Special as freelancers) before settling down at The Works last year.

Who is your right-hand person/who guides you day to day?

A toss up between my art director Jackson Tate and my creative director Claire Stapleton. They both keep me to task on everything that comes my way. While also indulging me as I rant on about another frivolous thought.

What’s the best thing about the industry you work in?

Getting paid to come up with ideas is something that I love. The moment when you see something that you scribbled down on a piece of paper out in the world is a feeling like nothing else.

And the biggest challenge?

Depends on the brief in front of me.

Whose job have you set your sights on in the future?

Dawso’s from AMOK. Remote killer creativity.

Where do you turn for inspiration?

Art galleries (White Rabbit is a favourite), British sit-coms and podcasts.

Tell us one thing people at work don’t know about you?

I’m a huge history buff.

In five years' time I'll be…

Still coming up with ideas.

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