Young Guns: Anchal Soni at Veridooh

By AdNews | 5 July 2022
Anchal Soni

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing, and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Anchal Soni, client success executive at Veridooh.

Time in current role/time at the company:
August will mark my two-year anniversary with Veridooh.

How long have you been in the industry?
This is my first role in the industry, so two years in August.

How did you get here? Was this always the plan?
Media was never the plan. When COVID hit, I was in my last year of my studies at UTS where I was doing a double degree; Bachelor of Business, and Bachelor of Science in IT. My plan was to be either a business analyst, or do something in data analysis. COVID changed everything, so I started working at Veridooh as an intern campaign analyst. I loved
it so much that I've stuck around for almost two years.

What guides you day-to-day?
Knowing that the work I'm doing is going to have a positive impact on a lot of brands and people. I also get a kick out of seeing our clients creatives live in the market.

What!s the best thing about the industry you work in?
100% our team. Every one of them has their own set of unique skills, and without them, I wouldn't be able to do my job. They are all hilarious and make coming into the office so much fun!

And the biggest challenge?
How fast paced the work really is, I used to work in hospitality and retail, so I know fast paced - and this is really fast paced!

Whose job have you set your sights on in the future?
No one's job in particular, but my next goal is to be a client success manager. 

Where do you turn for inspiration?
My parents, they keep pushing us to be better, and without them, I wouldn't be here. Also, my sister, she's one of the funniest people I know and is always trying different things to make herself better. 

My favourite ad is:
Moms demand Action. It's not my favourite ad, but when I saw this on LinkedIn, I was moved. Especially because of how recent the Uvalde shooting was. The juxtaposition of the girl holding the gun really emphasises the message they are trying to get across.

Tell us one thing people at work don!t know about you?
I'm from New Zealand, I lived in New Zealand for about 16 years. I've lost the accent now (I personally think my accent is going through its weird stage where it's transitioning from Kiwi to Aussie).

In five years' time I'll be:
Not sure since media was never the plan for me. I just want to make sure that I'm happy, enjoying the work I'm doing and learning something new everyday.

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