Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Sophia Berry, Social Media & Content Manager, The Works
Time at the company:
I’ve been in my current role for 10 months, but have been part of The Works family for two years.
How long have you been in the industry?
I’ve been in the (wild) agency world for two years, though my marketing career started three years ago.
How did you get here? Was this always the plan?
From what I’ve heard, most people that work in social are never quite sure how they ended up here… one day you offer to help upload a post, and the next day you’re writing an in-depth TikTok strategy for a major client. Whilst specialising in social media was never part of my plan, it has always come naturally to me. I have a passion for creativity & storytelling, and as a social media native, have come to realise it is my calling!
Who is your right-hand person and who guides you day to day?
I’m lucky to be surrounded by a large group of incredibly talented people. One of the main reasons I love working at The Works is the great family culture. There are no walls, meaning I can reach out to anyone for advice. However, shout out to Head of Social Emelie Lundberg and Creative Project Manager Vicky Hops for being fantastic teachers, career coaches and friends all in one.
What’s the best thing about the industry you work in?
I love the fast-paced nature of the job. On no two days am I ever doing the same thing, and as social is ever-evolving, the creativity is unparalleled. I’m constantly blown away by the people in this industry and the ideas that come out of it.
And the biggest challenge?
It’s a love-hate relationship – the speedy pace of the industry and keeping up with all the changes and trends can be exhausting. It really pushes us to be at the forefront of everything that’s happening, signing up to a zillion newsletters to be in-the-know, always.
Whose job have you set your sights on in the future?
I’m a massive foodie and love travel – like every other 20-something girl my age, right? But seriously, working in a senior role in tourism or a cool food-related brand would be the dream.
Where do you turn for inspiration?
My social feeds. All of them. Because I wouldn’t be able to do my job if I didn’t know what was trending and what other brands or creators were doing. You should see my Instagram Saves…
My favourite advert is (and why):
Qantas’ ‘I Still Call Australia Home’. I cry every time. My dad also works for Qantas and as a kid it made me feel like he was some kind of Aussie hero!
Tell us one thing people at work don’t know about you?
I was an OshKosh model as a kid. Yes, I peaked at 6 years old.
In five years time I'll be:
Professionally, heading up a team of passionate individuals and young guns, making a meaningful impact in whatever role I find myself in. Personally, travelling to exotic places and finally kick-starting my TikTok career. Because surely by then I will have all the tools to be a very successful influencer…
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