Young Gun: Mitch Dehnel at 10 ViacomCBS in Perth

By AdNews | 13 January 2022
Mitch Dehnel.

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.


Mitchell Patrick Dehnel, Sales Executive - Perth, 10 ViacomCBS

Time in current role/time at the company

I’ve been at 10 ViacomCBS for two years.

How long have you been in the industry?
Nine years.

How did you get here? Was this always the plan?
I studied advertising and broadcasting at university. After a hurricane-filled study trip to New York, my lecturer forwarded my details to a few legends, one of which was Kristy Mansfield who offered me my first role as a coordinator at SCA.

Who is your right hand person/who guides you day to day?
I recently got married, so my husband is the first person I turn to for advice. When it comes to work though, it’s Jess Cameron who I turn to. We went to uni together, started working at SCA within one week of each other and now we literally sit next to each other at 10 ViacomCBS.

What’s the best thing about the industry you work in?
The people in our industry! I feel so lucky to be able to talk with so many talented and fun people everyday, and get paid for it.

And the biggest challenge?

Budgets. It’s a competitive industry so you can’t win every time, but it still hurts when it happens.

Whose job have you set your sights on in the future?
To be honest, I really love where I’m at right now. The COVID pandemic has taught me to live in the moment as you never know what’s around the corner. I’m just enjoying the now.

Where do you turn for inspiration?
This is a cop-out but I’m going to say people again. You can stare at a screen for days and come up with nothing, but one conversation with a friend can unlock ideas you never would’ve come up with on your own.

My favourite advert is (and why):
The Tall Jan is a malicious campaign for All Bran. Rhyming and jingles can be cheesy but they work! If you want people to remember a message (like “All Bran is delicious”), make it rhyme or put it in a jingle. Doesn’t hurt that’s it’s also just a hilarious ad.

Tell us one thing people at work don’t know about you?
I am the king of giving TMI so there’s not much. People might not realise that I’m the best at Super Smash Bros and welcome challengers to the title.

In five years time I'll be
Mentoring a new generation of talent in media and advertising.

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