Young Gun: Domain product marketing manager Ally Kendall

13 May 2021

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Domain product marketing manager Ally Kendall.

Time in current role/time at the company:
In my role for one year and at Domain four and a half.

How long have you been in the industry?
Five years. Prior to Domain I was interning at Tatler Magazine in Hong Kong.

How did you get here? Was this always the plan?
My plan was always to get broad experience which I’ve been lucky to have covering B2B marketing, brand and now product marketing.

I’d like to think that I’ve taken the best bits of each team into where I am now. Plus, you never know when something like B2B pricing is going to come in handy when you’re launching a consumer product.

Who is your right hand person?
Domain director, consumer marketing - Emily Murren is always keeping an eye on the bigger picture and someone I continue to learn from every day.

What’s the best thing about the industry you work in?
Brains - there are no shortage of them at Domain. I’m constantly working with and learning from a diverse group of people covering product, tech, data, creative and more.

And the biggest challenge?
Creating a new function at Domain - Product Marketing. From defining it to building and scaling strategy, budgets and the team, I’m proud of how far it’s come and excited about where it’s going.

Whose job have you set your sights on in the future?
At some stage I’d love to get in early on a start up that I really believe in.

Where do you turn for inspiration?
I’ve developed amazing relationships with product marketers around the world from Zoopla (UK) and Airslate (USA) who I constantly turn to. Plus, Podcasts around the clock.

My favourite advert is:
Atlassian’s April fools campaign ‘Atlassian: Space Services’ this year was the perfect combination of humanity tied with the product and company mission.

Tell us one thing people at work don’t know about you?
When I’m not in the office (or WFH), you can find me scooting around on my Vespa - Maria.

In five years' time I'll be:
Guiding others and bringing them up like so many have done for me.

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