Young Gun: Clemenger BBDO Melbourne art director Olivia Gatt

24 October 2019

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Clemenger BBDO Melbourne art director Olivia Gatt.

Time in current role/time at the company:
I’ve been at Clemenger BBDO Melbourne for nearly two and a half years.

How long have you been in the industry?
I’ve only been in the advertising world since starting at Clemenger, but I’ve been in the design industry for five years.

How did you get here? Was this always the plan?
After graduating from design college I considered working in an analogue industry such as typesetting or letterpress printing. My first full time design job ended up having a digital focus, which gave me a passion for beautiful and functional web design. Since then I’ve definitely found my place working in the interactive and digital world of advertising.

Who guides you day to day?
I am so grateful to work with a team of creative and intelligent people every day. I’m especially lucky to report to two incredible women, Carmela Soares and Sabrina Riedel.

What’s the best thing about the industry you work in?
The digital world is ever changing, with new and improving technology at our fingertips. I love working in an industry that encourages big thinking and isn’t afraid of creating something new.

And the biggest challenge?
A big challenge for me is keeping up with the transforming digital landscape (and the lack of hours in a day!).

Whose job have you set your sights on in the future?
I’d love to see myself in an executive creative director role; developing innovative, design focused projects.

Where do you turn for inspiration?
I find most of my inspiration from unexpected places. From art, fashion, music, to human relationships... anything and everything really.

My favourite advert is:
One of my all-time favourite ads is the Volkswagen Beetle “Think Small” campaign from 1959. It embodies the less-is-more mantra and was completely ahead of its time.

vw

Some honourable mentions are Yellow Pages’ “Not happy, Jan!” and Cadbury’s “Gorilla”.

Tell us one thing people at work don’t know about you?
I played cello from early primary school all the way through to Year 12. I really wanted to play the double bass, but it would have been far too big to fit on the tram!

In five years' time I'll be:
…in an industry that looks very different than it does today. I can’t wait to see what the future will bring.

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