Young Gun: Audience Precision strategy architect Jessica Bray

30 July 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Audience Precision strategy architect Jessica Bray.

Time at the company:
Just over three years.

How long have you been in the industry?
Also, just over three years!

How did you get here? Was this always the plan?
I always knew that I wanted to work in the media game, but I was never quite sure of which side. I was exposed to the ins and outs of advertising from a young age, and it somehow seems inevitable that I have ended up here. I started my university degree and first media job in the same week…and boy, I had no idea how quickly my path would form. Before I knew it, I was working full time and finishing my degree wherever I could fit it in on the side, and I wouldn’t change a thing.

Who guides you day to day?
I am lucky enough to say that I have multiple people who coach me daily and an amazing team around me, but just to name a few… in so many ways, the one and only Haydon Bray is a constant source of guidance… as well as my first boss, Samantha Bolton who still manages to mentor me from the other side of the world in our UK office.

What’s the best thing about the industry you work in?
I love the fast pace. No day, or week is ever the same and I know that this industry will continue to entertain and stimulate me for many, many years.

And the biggest challenge?
The fast pace. I think the challenge of keeping up with the deadlines and upcoming opportunities is what makes this industry so interesting, but it is no easy feat! Realising that the most challenging aspect of the industry is also my favourite, makes me confident that I am on the right track.

Whose job have you set your sights on in the future?
Keeping that one close to my chest, but they know who they are!

Where do you turn for inspiration?
A walk out in nature! I find a change of scenery and some exercise is all I need to clear my mind and get my head back in the game.

My favourite advert is:
There have been a few iconic Cadbury ads throughout the years; including the wouldn’t it be nice chocolate world, the eyebrow dance and the gorilla playing the drums. Each of these ads really cemented themselves into pop culture and are just great to watch.

Tell us one thing people at work don’t know about you?
I think a few of my colleagues will know this by now but… as much as I love modern artists, my true favourite type of music is really 60s rhythm and blues.

In five years' time I'll be:
Working my way up in this industry of endless opportunity, and hopefully mentoring some up-and-coming young guns.

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