Eb Yusuf.
Independent media agency Yango has promoted Eb Yusuf to general manager, strategy, culture and insights.
Yusuf was previously head of strategy at the agency. The expanded role will include content creator partnerships and advanced research and insights, alongside her continued leadership of strategic output.
"Media and culture are changing at an unprecedented rate, and the influential voices driving brand discovery are no longer limited to traditional channels," Yusuf said.
"That's why we've integrated creator marketing alongside deeper and more agile research methods into our strategic framework."
Yusuf brings more than 20 years of industry experience, having worked at Carat, Maxus and OMD as strategy director. She was deputy marketing director at Twentieth Century Fox before joining Yango.
Managing partner Luke Povee said Yusuf had been an invaluable asset to the agency.
"Her promotion reflects not only her outstanding contributions but also our belief in her ability to lead the integration of content creator partnerships and advanced research into our core strategic offering," Povee said.
"This expanded role will ensure Yango remains at the forefront of delivering insightful and effective campaigns by harnessing the power of data-driven insights and engaging content creator collaborations."
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