Amy Carr - Yango
Independent media agency Yango has promoted Amy Carr to the newly created role of managing director.
The appointment comes as the agency transitions from its digital-first roots into a full-service media offering.
In her previous role as general manager of growth, Carr was credited with being instrumental in shaping Yango’s expanded capabilities and driving the new business strategy that underpinned the agency's recent successes.
Prior to joining Yango 12 months ago, Carr held senior roles at PHD and Publicis Groupe, where she led client work for brands including PepsiCo, Google, Daikin, Kenvue and Bayer.
"Amy has been a driving force behind our recent business momentum and our transformation as an agency," said Luke Povee, managing partner and founder of YangoPovee.
"Moving from a digital specialist to a full-service offering requires sharp strategic vision, and Amy has delivered exactly that.
“As we step into our next chapter, there is no one better suited to lead the team. Her expertise and leadership will be essential as we continue to elevate our work and deliver outstanding results for our clients."
As managing director, Carr will oversee Yango’s day-to-day operations and will guide the agency's overarching strategic direction.
Carr, commenting on her appointment, said she was excited to be taking on the new role.
"I’m incredibly proud of the momentum our team has built and thrilled to take on the Managing Director role during such an exciting period of growth for Yango.
“We are proving that an agile, independent agency can deliver full-service solutions that compete with the biggest players in the market.
“I’m looking forward to continuing our work with clients who value smart, human-led strategy as much as we do."
Her appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.