Yahoo US sale could lead to Seven buyout

Arvind Hickman
By Arvind Hickman | 13 April 2016
Speculation is mounting that Seven could buy out its joint venture with Yahoo.

A Daily Mail-owned Yahoo could have implications for the joint venture between Seven West Media and Yahoo in Australia, The Australian reports.

Speculation about Yahoo selling its news and media assets has led to rumours that Yahoo could spin off its Australian arm to Seven West Media.

In February, AdNews reporter Nicola Riches predicted that Yahoo's troubles could pave the way for Seven to acquire the rest of the business for a reduced price.

In Australia, all profits from Yahoo7 are spit 50-50 between the global internet company and Seven. Although Yahoo's global troubles are well documented - including a $4.4bn loss for the final quarter of 2015 - The Australian business represents a small 2% piece of the pie and is among Yahoo's best performing regions. Of particular value is the video content produced by Seven.

The Daily Mail is the latest to eye a bid for Yahoo's internet assets, joining CBS, InterActiveCorp, early favourites Verizon Communications and several others. News Corp and China's Alibaba are also said to be keen.

For the Daily Mail, the world's most popular online news and celebrity gossip site, adding Yahoo would help it drive up advertising income in one of its biggest growth markets.

In Australia, the Daily Mail recently exited a joint venture with Nine Network.

According to comScore, Yahoo was the third most visited website in the Google and Facebook with 204 million unique visitors in February. The Daily Mail received nearly 67 million unique visitors in the US that month.

Bids for Yahoo are due on April 18.

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