XXXX has released a range of budgy smugglers swimwear available in Smugglers and Smugglettes.
The beer brand will be donating 100% of royalties from the must-have cossies to Surf Life Saving Queensland.
Anubha Sahasrabuddhe, CMO at Lion: “We care about Queenslanders and we want to help keep them safe in the water this summer.
"Whether at the beach, poolside or out on the boat, Queenslanders can be proud of not just what they’re wearing but the fact that they’ll be helping raise money for Surf Life Saving Queensland, so they can continue their incredible work.”
To launch the beer-inspired Budgy Smugglers, XXXX has partnered with born and bred beach-loving Queenslander, Courtney Act (Shane Jenek), seeing Courtney sporting the Smuglettes and Shane donning the Smugglers.
Adam Ferrier, Chief Thinker at Thinkerbell: “We wanted to pair an iconic Queensland beer with an equally as iconic Queenslander to make waves for XXXX, whilst carrying on the rich tradition of the brand supporting the community. We’re excited to see XXXX Budgy Smugglers fly as a result this summer.”
The campaign launches this week across earned media, social and digital.
CREDITS
Client: Lion
Anubha Sahasrabuddhe - CMO
Chris Allan - Brand Director
Ed Stenning - Connections Director
Sophie Breheny - Connections Leader
Zach Workman-Brown - Brand Manager
Kyle Hugall - Creative Strategist
Katharina Basley - Marketing Manager
Sam Pulsford - Marketing Manager
Clare Tsubono - Media Leader
Agency: Thinkerbell
Adam Ferrier - Chief Thinker
Anjana Khallouf - National Head of Earned
Krystel Jenkins - Executive Head Thinker
Olivia Romas - Lead Creative Tinker
Nic Buckingham - Head Creative Tinker
Tarah Miller - Lead Thinker Earned
Sophie Sager - Thinker Earned
Jamie Herman - Lead Thinker
Nick Livingston - Lead Production Tinker
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