XXXX.
XXXX is reminding Australians that they’ve had a Queensland’s Beer for more than 146 years in campaign via creative agency Thinkerbell.
For Queensland Day, an archival researcher was enlisted to uncover the best images from both public and private collections, with each one adapted for a bespoke site in Brisbane.
XXXX senior marketing manager Sam Pulsford said XXXX has always been a great mate to the sunshine state.
“We’ve been proudly at the heart of important social and cultural moments in Queensland for well over a century, and Queensland Day is the perfect time to honour that," Pulsford said.
The archival images will run on select sites across Brisbane today only in celebration of Queensland Day.
“We’re always on the lookout for authentic ways to bring brands and culture together, and with XXXX, there’s plenty,” Thinkerbell executive creative tinker Jonny Rands said.
“It’s a beer that’s been part of Queensland for ages.
“As we dug through the archives, we uncovered so many great moments that felt worth sharing with the state on a day that’s all about celebrating Queensland.”
Credits
Creative agency: Thinkerbell
Client: XXXX
Media: UM
Social: We Are Social
Production:
Birdsville Races, 2008: Image credit Bill Watson
John Howard & Kevin Waters, Milton, 1998: Image credit Newspix
Cartons in flood, Milton, 1974: Image credit Newspix
GIs on back of the Castlemaine Truck, Brisbane, 1942: Source: State Library of Queensland
Bar, Brisbane, 1932: Image credit unknown
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