XTD’s media sales arm MOTIO has been awarded the exclusive five-year media sales rights to the Caltex in-store digital screen network.
The network, with more than 1,000 high definition digital displays in more than 500 sites across Australia, is operated by Engagis Pty Ltd, a leading customer experience company.
XTD shares jumped by more than 26% to $0.038 following the announcement
The company says the deal, giving XTD the right to sell the media to to brands and their advertising agencies, is expected to increase turnover by a minimum of 10% over the next twelve months.
Adam Cadwallader, CEO of XTD, says the Caltex network offer brands the opportunity to communicate at the moment of maximum influence in a perfect intersection of time, place and intent.
"This, combined with anonymised customer data, enables MOTIO to offer tactical, audience-based campaigns that match true consumer behaviour," he says.
Leon Condon, CEO of Engagis, says the team at MOTIO has an impressive track record in media sales.
"In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands," he says.
Michael Johnstone, recently appointed COO of XTD said: “Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks."
MOTIO officially started operations in the Caltex network this week with the launch of MOTIO GO
XTD’s media sales arm started in May with the MOTIO Play (Indoor Sport & Leisure locations) and MOTIO Health via recently acquired medical centres from oOh!Media.
The company in December bought Adline Media, an out of home operator in the sporting sector, in a $468,000 deal.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com