Digital advertising platform Xandr announced the expansion of its premium video marketplace to include all of Australia’s premium, commercial broadcasters.
Broadcasters now working with Xandr in Australia include Nine Entertainment , Seven Network, ViacomCBS/Network Ten, SBS and Foxtel Media.
Xandr’s growth locally has mirrored the rise in Connected TV (CTV) and Broadcast Video On Demand (BVOD) consumption, with a 17% year on year increase to 7.38 million Australians watching streaming content on a device every day and BVOD consumption up 40% year on year.
“Xandr is building the premier digital video marketplace in Australia, and we are focused on improving the CTV experience for advertisers, content owners and consumers,” says Mark Serhan, Senior Account Director, Xandr.
“We are delighted to be working with Nine, Seven, Ten, SBS and Foxtel to achieve this goal as CTV and Live Video continues to grow rapidly here.”
Foxtel Media Executive Director of Agency Sales, Nev Hasan: “Xandr’s platform offers a great diversity of demand, and we’re excited to offer buyers the opportunity to build their brands and reach audiences across CTV and BVOD channels.”
SBS National Digital Operations and Technology Manager, Lee Callagher: “We have been working closely with Xandr on the Prebid Server Premium product integration, which aims to provide us with a streamlined view of programmatic demand.
"This is critically important for continually improving the user experience. Xandr’s offering allows for increased supply access for SBS advertisers whilst giving us greater frequency and ad experience controls across SBS On Demand.”
ViacomCBS/Network Ten Programmatic Group Sales Manager, Adelina Moon: “It was important for us to find a partner like Xandr who was building the future of content targeting for programmatic advertisers.
"Offering superior CTV content targeting opportunities is a big part of our go to market strategy and Xandr helps us bolster that offering for our clients.”
Seven Network Head of Programmatic Sales & Audiences, Luke Smith: “CTV and BVOD are both important growth sectors for advertisers. We’ve actively looked to increase the size of our logged in first party data through our content led strategy.
"The fact we can offer known users and identity provides advertisers with a wealth of rich addressable and demographic data to better plan and execute their campaigns. Xandr’s platform enables us to surface this data in a safe and privacy compliant way,”
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