Xandr, AT&T’s advanced advertising and analytics company, today launched Xandr Monetize, a reimagined strategic selling platform built on AppNexus technology.
The platform enables media companies to unlock the value of premium content and improve the advertising experience for consumers through better inventory management, data-driven yield optimisation, and differentiated buyer demand.
“Xandr is a trusted partner to media companies, attuned to their challenges and innovating in support of their growth," says Ryan Christensen, SVP of Product, Xandr.
“The reality for premium publishers in today’s market is that the major platforms are self-interested, yet Xandr’s goals have been consistently aligned with publishers on the open internet."
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