Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands.
NN4M, with commerce services for retailers, provides solutions across mobile (smartphone, tablet, apps) and in-store channels.
WPP says the acquisition is in line with the global group's accelerated growth strategy and focused M&A approach to build on existing capabilities in growth areas such as marketing technology and ecommerce.
The world's biggest advertising group reportedly plans to invest more than $US200 million to build a new data operation.
The Wall Street Journal says WPP plans to centralise data resources the GroupM media agency network to help marketer clients manage and use data to reach consumers
NN4M, forming part of Wunderman Thompson Commerce, will strengthen the global ecommerce consultancy’s multichannel offering.
Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions.
It works with brands including Selfridges, Nestlé and River Island, to drive loyalty, increase customer engagement and grow revenue.
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