WPP has been awarded the consolidated global creative and production account for Henkel Consumer Brands, including Persil, Schwarzkopf and Syoss, following a competitive pitch over more than 12 months.
The win builds on WPP's existing consolidated European media business for the German multinational chemical and consumer goods company.
WPP Open, the company's agentic marketing platform, will serve as the strategic backbone for Henkel's marketing structure across creative, production and media.
"This win is a powerful proof point that our Elevate28 strategy is working," said Cindy Rose, CEO of WPP.
"Henkel's ambition for end-to-end marketing excellence aligns perfectly with our ability to bring together world-class creativity with the transformative capabilities of WPP Open.
“Building on the success of our European media partnership, we're ready to accelerate Henkel's growth by connecting creative, production and media in one seamless engine.
"This is the blueprint for how WPP delivers trusted growth for the world’s leading brands.”
Elevate28 is the WPP's plan to get back to growth sometime in 2027 after GBP 500 million in cost cutting, merging back office functions, and consolidating leadership at global, regional and at market levels.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.