WPP shuts operations in Russia

Chris Pash
By Chris Pash | 5 March 2022
 
Credit: Kevin Schmid via Unsplash

WPP, the world's largest advertising company, is shutting operations in Russia following the invasion of Ukraine.

The company, with nearly 1,400 people in Russia, says the country accounted for less than 1% of its global sales.

"We deeply regret the impact of this decision on our Russian colleagues. We will provide support to them and work closely with our clients and partners as we discontinue our activities in the country," WPP says in a statement.

IPG, with 200 employees in ussia, is reportedly considering next steps and dentsu is reveiwing its relationships in Russia.

WPP says it stands with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.

"The board of WPP has concluded that WPP’s ongoing presence in Russia would be inconsistent with our values as a company, and we are therefore discontinuing our operations in the country," the company says.

"Our 200 people in Ukraine have shown extraordinary resilience and bravery in the face of the horrific attack on their country, and we have been inspired by their example and the outpouring of support from their colleagues in the region and worldwide.

"We are in constant contact with our leaders in Ukraine to provide financial and other forms of practical assistance for our employees.

WPP has partnered with UNHCR, the UN Refugee Agency, to run an emergency fundraising appeal to help people forced to flee their homes in search of safety in other parts of Ukraine or neighbouring countries. We are also match-funding all donations by WPP employees." 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus