Credit: Florian Schmetz via Unsplash
Shares of WPP surged in London following reports of interest in buying all or parts of the global advertising group.
At last report, WPP shares were up more than 11% to 320.10 pence.
This week the Times of London reported the France-based global agency Havas is in early talks about a deal with WPP.
The Times quoted senior City sources as saying private equity firms Apollo and KKR had also run a ruler over WPP’s assets.
WPP, facing client losses and fading new business, has a new CEO, Cindy Rose, reviewing the business.
She described as “unacceptable“ September quarter revenue falling 3.5% to £3.259 billion on a like-for-like basis.
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