WPP has acquired Cloud Commerce Group (CCG), a technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
The move is part of a theme across the major advertising groups, seeking to offer major clients the tools of the pandemic-boosted switch to online sales.
CCG is a leader in multi-channel ecommerce software, supporting hundreds of European retailers and wholesalers. The software platform helps brands across the entire commerce journey, connecting customer acquisition and multi-platform commerce, with warehousing, inventory, and fulfilment partners.
The solution integrates with the most widely-used and popular marketplaces including Amazon and eBay, ecommerce platforms including Shopify and Magento, and multiple accounting systems, payment gateways and fulfilment partners. The platform powers over £1 billion in gross merchandise value (GMV) annually through its various integrations.
CCG and its 100 will join the Wunderman Thompson global network as part of its market-leading commerce and technology proposition.
This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients and is aligned with WPP’s accelerated growth strategy and focused M&A approach, building on existing capabilities in the areas of experience, commerce and technology.
Mark Read, CEO of WPP: “Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces.
"With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”
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