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WPP Media agency Wavemaker has retained the L'Oréal media account for Australia and New Zealand, AdNews can reveal.
The account covers L'Oréal's portfolio of beauty, skincare, haircare and fragrance brands including L'Oréal Paris, Maybelline, Garnier, Lancôme, CeraVe, La Roche-Posay, Kiehl's, YSL Beauty, Giorgio Armani and Viktor & Rolf.
"This win is a strong reflection of WPP Media and how we bring our capabilities together in new ways to help clients unlock truly limitless growth," CEO of WPP Media ANZ Aimee Buchanan told AdNews.
"What’s most exciting is the model we’ve built together with L’Oréal, designed not for where the business is today, but for where it’s going next. It brings together the best of our people, data, technology and specialist capabilities across the group, and shows how we can shape the future of marketing in partnership with our clients."
The retention extends a partnership that has now spanned five years.
"L’Oréal has been an incredible partner, and this continued partnership is something we’re extremely proud of," Wavemaker CEO Peter Vogel said.
"The process challenged us to evolve how we work together, and what came through strongly was the depth of collaboration, trust and ambition on both sides. We have an incredible team working on L’Oreal, it’s a relationship built on delivering results and innovation day in, and day out.
"We’re excited to continue that relationship and keep pushing forward and unlocking new opportunities for growth
The WPP agency first won the account in 2021, taking the business from incumbent Carat after a competitive review.
The appointment marked Wavemaker's first time handling the beauty giant's media business across Australia and New Zealand.
WPP Media also won L’Oreal’s advocacy and influencer account 18 months ago before creating a bespoke agency, WPP Beauty Tech Labs, as part of its remit. The advocacy and influencer account is understood to be worth $30 million.
AdNews has contacted L'Oreal for comment.
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