WPP is expanding Enterprise Solutions, one of its four operating units created earlier this year, establishing it as a partner for organisations navigating AI-powered digital transformation.
The unit brings together capabilities in commerce, consulting, content transformation, CRM, loyalty and first-party data, customer and product experience, and engineering and platforms. It works with global brands including IKEA, Ford, L'Oréal and Nestlé.
Jeff Geheb, global CEO of WPP Enterprise Solutions, said most organisations did not have a growth problem, they had a systematic constraint.
"Customer experience, content, commerce, data and technology too often evolve independently of one another. We help clients bring those elements together into growth systems they can continuously optimise, operate and scale," he said.
The unit’s service offerings include: AI Transformation Consulting; Agentic Commerce; Owned Intelligence (converting client-owned data); Adaptive, Real-time Relationships (pairing first-party data with AI); Intelligent Content (planning, producing and activating content).
WPP is restructuring from a traditional holding company with a new CEO, Cindy Rose, who inherited a global advertising group with client losses dragging on revenue.
She in February announced a multi-year strategic plan including cost cutting and the creation of four key divisions: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions.
Consulting groups IDC and Forrester project customer experience services will grow to more than $US500 billion by 2028.
WPP’s latest numbers show revenue in the March quarter down 6.6% to £3.03 billion on a reported basis and down 4% like-for-like. Revenue less pass-through costs of £2.26 billion, down 6.7%.
The company said the performance is consistent with expectations and guidance given at the full year 2025 results in February.
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