WPP Australia posts negative growth

By AdNews | 28 April 2025
 
Credit: Mark Konig via Unsplash

WPP's Australia business reported negative growth in the March quarter of -0.7%, according to the global advertising group’s presentation to market analysts.

The number is better than the overall 2.7% dip in the global business and compares to a drop of -5.5% in the UK.

The -0.7% like-for-like revenue less pass-through costs for Australia is also a better result than the -1.7% drop for the December quarter

WPP posted a string of negative numbers for the three months to March, with revenue less pass-through costs down 2.7% to £2.482 billion.

The company noted “elevated macro uncertainty” but said its performance  is consistent with expectations.

WPP reiterated its flat to -2% full year guidance as it restructures, shaving costs and simplifying its media buying unit GroupM.

wpp regional revenue growth march q 2025 - from presentation april 2025

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