Credit: krakenimages via Unsplash
Kenvue has appointed WPP and Publicis following a global agency review.
WPP will lead creative and production across all brands except Neutrogena, while Publicis will handle media, commerce, healthcare professional and technology support, along with creative and production for Neutrogena.
“This powerful combination gives Kenvue the strongest blend of enduring creativity and modern precision to elevate brand building,” a spokesperson told AdNews.
Before the review, Kenvue’s media account sat primarily with Interpublic Group, through UM, and Omnicom, following its 2023 separation from Johnson & Johnson.
Omnicom’s subsequent acquisition of IPG consolidated the business under a single holding company ahead of the review.
Publicis previously managed Kenvue’s Asia-Pacific media account before winning the global media remit.
“We are very grateful for the tremendous partnership of MediaSense who supported the review and deeply appreciative of all the exceptionally talented teams who participated in the pitch,” the spokesperson said.
Kenvue’s creative work was previously handled by Interpublic’s FCB and Deutsch, Omnicom’s BBDO, and Stagwell’s Doner.
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