WPP agencies score University of Melbourne

Paige Murphy
By Paige Murphy | 22 July 2021

WPP AUNZ has announced a win across the network for the University of Melbourne business.

A consortium of WPP AUNZ agencies, led by creative agency Wunderman Thompson, was appointed to deliver a full-suite of integrated services to help the university realise its vision and support the organisation’s three-year transformation plan.

The consortium includes Wunderman Thompson, Mindshare, Hogarth, and opr.

“We have a vision for University of Melbourne to further grow our influence and expand our reach both in Australia and on the global stage," says Ai Lin Macdonald, director of global communications, marketing and operations at University of Melbourne.

"As a result, we want to work with agencies and partners that can match our ambitions and bring world-class tools and technology to help us achieve our goal.

"We have been incredibly impressed with the team across the WPP AUNZ network – including Wunderman Thompson’s leadership with Mindshare, Hogarth, opr and Kantar. All of whom have brought a level of unmatched expertise, creativity and transformative thinking.”

To deliver on the university’s ambition, the agencies were selected to provide interconnected capabilities that support the university’s media, communications, marketing and digital needs.

This included marketing communications, CRM, media strategy, market research, production, search and media optimisation.

“Over the past year, we have built a strong WPP AUNZ consortium to grow the Universities ambition in Australia and globally," Wunderman Thompson Melbourne managing director Nick Muncaster says.

"So far, we have brought together an agency network fit for the future, rolled out Salesforce marketing cloud, led the 2020/21 ‘Redefine possible’ campaign and played an integral role in the delivery of the 2020 Virtual Open Day. We can’t wait to see what the next year brings for the Univeristy of Melbourne.”

The win comes as part of winning streak for Mindshare, which has also landed Click Frenzy and Campari. 

“It’s been a great experience working with the University of Melbourne so far with our partnership well underway," Mindshare Melbourne managing director Chris Solomon says.

"Like most higher education institutions, the University of Melbourne is adjusting to new parameters of student relationships across their brand portfolio, and we are focused on helping lead the way with their communications strategy.

"The higher education sector is one of the most competitive marketing sectors and we are thrilled to be working with such a progressive marketing team at the University of Melbourne.

"With our media smarts and best in class media tools we look forward to driving growing their brand presence both locally and globally.”

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