(l-r) Adam Elliot, Lou Wilson, Owen Joyce, Lauren Thornborough.
Working parents in media are calling for genuine flexibility, stronger support systems and a cultural reset, according to research by industry body The Village.
The annual survey prompted a partnership between The Village and Advertising Industry Careers (AIC) to address challenges parents face in the media industry.
“With 250-350 jobs being advertised on any given day, they (AIC ) offer our members an incredible range of opportunities,” said The Village Co-founder Lauren Thornborough.
“From career matching to job alerts and a freelance expert directory, their tools are exactly what working parents need to navigate career growth while balancing family life.”
The survey was conducted with 125 adults, 60% women and 40% men. 80% of respondents are working full-time, and 70% have either considered leaving or have already left the media industry.
More than a quarter of those surveyed would not recommend the industry as a parent-friendly career option and 70% have considered or have left the media.
Concerns ranged from intense pressure and poor work/life balance, long-term sustainability of media roles, negative workplace cultures, lack of structured support and minimal recognition for parents' contributions.
Over a quarter of those surveyed would not recommend the industry as a parent-friendly career option.
The Village and AIC will launch a workshop in June titled ‘Career Progression and Parenting – Can the Two Exist Harmoniously?’ to address parent’s concerns.
AIC Adam Elliot said that through this collaboration, we aim to connect experienced professionals with flexible opportunities that align with their evolving needs.
“Together, we’re committed to retaining top talent and fostering environments where both careers and families can thrive,” Elliot said.
The Village has grown to over 650 registered free members and hosted six large-scale events.
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