Woolworths launches Simpsons Duff Beer brand in Australia

By Rosie Baker | 7 May 2014

Hello, is Al there? Al? Yes, Al. Last name: Coholic. Thanks to 20 Century Fox, you can soon make your very own prank calls to Homer Simpson's favourite Springfield hangout Moe's Tavern. The entertainment company is also launching Duff Beer in Australia in partnership with Dan Murphy's and BWS.

At the same time it's launching a pop-up Moe's Tavern at the Woolloomooloo Hotel from 23 to 30 May. The Woolloomooloo Hotel Moe’s Tavern will also be serving Krusty Burgers, Duffalo Wings and Lard Lad donuts.

Duff will be available in-store from 28 May.

“The ability to work on delivering a brand as iconic as Duff has been nothing short of excellent. Working with a team in selecting the brewery, developing the brew and being involved in helping to bring this great beer to consumers has been a very rewarding experience,” said Ian Kingham national merchandise manager at Woolworths Liquor Group.

The brand is also kicking off a social media campaign across Twitter, Facebook and Instagram.

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