Woolworths appoints Andrew Hicks as group CMO

Josh McDonnell
By Josh McDonnell | 27 June 2019

Woolworths Group has appointed Andrew Hicks to the role of chief marketing officer.

In his new role as group CMO, Hicks will be focused on bringing together the "marketing and brand expertise" across the group to develop a better customer experience.

He will report directly to Group CEO Brad Banducci, but will also retain his current Australian Food Group and Woolworths Supermarket marketing accountabilities and reporting lines.

Hicks is currently director of marketing, Woolworths Food Group and Supermarkets and joined the business in 2008 as the national marketing manager of Dan Murphy's

Prior to his current role, he was GM, marketing of the Woolworths Liquor Group (WLG) in 2012. He formally moved into his role in the Food Group in 2016.

“Given Andrew's marketing experience across many aspects of our Group over the last few years, he is well placed to drive the next horizon of our brand and marketing agenda," Banducci says.

He added that the way the company's customers interact with the brand is "rapidly evolving".

Banducci says they are becoming more digitally enabled and increasingly interact with its brands across multiple touchpoints - be it through our mobile app, website, Woolworths Rewards, catalogue, in-store or via social media.

"With our customers’ needs continuing to evolve at a rapid pace, we have a responsibility to ensure they have a consistent brand experience across every touchpoint they have with us," Hicks says.

"This is critical to our future success and I look forward to working even closer with the great team of marketers and communications specialists we have across the Group to help achieve this.”

Hicks' promotion follows the decision made by supermarket rival Coles Group earlier this year to appoint former Tourism Australia marketing boss Lisa Ronson to the role of CMO.

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