The World Out of Home Organisation has appointed Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) and Felipe Viante, co-founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.), to its board.
“McIntyre, a former Disney executive, has proved to be a dynamic leader of Australia's Out of Home trade association, some of whose initiatives have been adopted by other trade bodies worldwide,” said WOO in a statement.
“Viante's b.drops is known for its leading role in indoor media covering salons, gyms, and barbershops in Brazil.”
Viante has been credited with playing a leading role in the on-going development of ABOOH, which along with Central de Outdoor, make up the two main OOH Trade Associations.
"WOO regularly rotates its board directors and we are very fortunate in being able to recruit such high quality new members as Elizabeth and Felipe,” said WOO president Tom Goddard.
“The WOO board now has a truly global reach and this will be an important strength as we move forward."
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