Career dissatisfaction among women in media has hit its highest level in four years, with 59% feeling stalled or uncertain about their advancement, according to a national survey of more than 300 professionals.
Mid-career and senior professionals questioned their futures, citing a lack of opportunity, support and visible commitment to gender equality.
The Women in Media Industry Insight Report 2025 found most women are unaware of how legislative and policy reforms, such as WGEA pay transparency reporting and Respect@Work, are being implemented or experienced within their workplaces.
“Progress demands more than policies, it requires visible leadership, open dialogue, and a genuine commitment to building workplaces where women can grow, lead and be heard,” said Petra Buchanan, report author and strategic advisor to Women in Media.
Structural barriers persist, with women making up nearly half the sector but only 30% of leadership roles.
One in three women (37%) is considering quitting their jobs, up 3% from 2024, and nearly half are looking to exit the industry. The top three reasons for wanting to leave: Remuneration; Lack of opportunities; Disengagement.
Pay, for the second year in a row, has overtaken all other factors as the leading driver of attrition, with 29% citing it as their primary concern.
“This year’s report shows women are unconvinced by gender equality efforts. They want action,” said Buchanan.
“Media plays a powerful role in shaping how Australians see themselves and understand gender. Yet women working in the sector report little on-the-ground progress to address persistent disparities.
“Women are calling on media employers to lead with intent and communicate how they are addressing workplace issues, from closing the gender pay gap to implementing meaningful structural and cultural reform. Employer and industry action is essential to address inequity and ensure women thrive.”
Nearly three-quarters (74%) of women say their employer has not taken clear action, or communicated it, on gender pay disparities. And 78% report no meaningful improvement in culture or safety.
Key findings 2025 Women in Media Industry Insight Report:
- Career dissatisfaction: 59% of women feel uncertain or dissatisfied with career progress (▲2% from 2024).
- Intention to leave: 37% are considering quitting (▲3%). Attrition is highest among mid-career and senior women.
- Remuneration: Leading driver of attrition (29% ▲3%), followed by lack of opportunity (26%) and disengagement (16%).
- Perception of employer action: 74% haven’t seen clear steps on gender equity despite WGEA progress; 54% say industry shows a weak commitment to gender equality.
- Top career barriers: Lack of promotional opportunity (45% ▲7%), caregiving (19%), and lack of managerial support (17%).
- Daily challenges: Budget cuts (48%), workload (47%), and limited pathways to promotion (46%) persist.
- AI and upskilling: 71% feel positive about AI use; strong demand exists for training in negotiation, leadership and finance.
At a glance:
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