Shopper advocacy and consumer insights business WOM Network has rebranded as Upriva, positioning itself as trust infrastructure for brands.
Upriva connects brands with more than 300,000 engaged shoppers across seven specialist communities -- Mouths of Mums, Best Sips, Best Pet Buys, Beauty Truth, Making Home, Review by YOU and Best Health Buys -- generating a combined monthly reach of 15 million.
The business has delivered more than 2.4 million ratings and consumer responses across FMCG, health, beauty, pets, liquor, automotive and technology categories. Clients include Nestlé, Unilever, Samsung, Metcash, Endeavour Group, Toyota and De'Longhi.
Nikki Hills, founder and CEO of Upriva, said trust had always shaped purchase decisions but where people looked for it had changed.
"For more than 16 years, we have built genuine relationships with Australians who use products, share their experiences and help shape the choices of others," she said.
“Upriva builds on that heritage and gives brands the trust infrastructure they need to earn confidence in today's discovery landscape.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.