Fitness and lifestyle group Viva Leisure has appointed WiredCo. its agency of record for brand paid media, creative and earned media after a competitive pitch.
The group, which has more than 490 locations throughout Australia, Asia and New Zealand, is home to brands like Club Lime and Plus Fitness, boutique brands like GROUNDUP, and hiit republic, and their eCommerce supplement brand, Supp Society.
“We’re so excited to be partnering with such an impressive house of brands and a leading Aussie business that’s been on an amazing growth journey,” said WiredCo founder and CEO, Angela Hampton.
“There’s so much we’re planning to do together and with the brilliant humans at Viva, we know it’s going to be an epic and seriously rewarding ride.”
The appointment secures WiredCo. as their ‘Brandformance’ agency of record working across Viva’s house of brands to help achieve the businesses’ short and long-term growth ambitions.
“We’re pumped to be partnering with Rob and his team to help grow Viva’s brands and business to drive more value for their shareholders,” said WiredCo. Managing director and partner, David Kennedy-Cosgrove.
“With over 600,000 members and a wellness category that’s growing 7.5% per year, this is a unique opportunity to use our brandformance model to help build their brands through powerful creative ideas and scaling them through smart paid, owned and earned media strategies."
WiredCo.’s AI efficiencies include WiredPredictsTM, a proprietary tool that predicts media and commercial outcomes with more than 95% accuracy, and WiredIQTM, an AI powered creative and performance intelligence and reporting tool.
"At Viva Leisure, we’re constantly evolving to deliver more value to our members and partners,” said Viva Leisure chief operating officer, Sean Hodges.
“WiredCo. brings a fresh perspective and proven capability that aligns perfectly with our vision for growth and innovation.
“We're excited to get started and see the impact this partnership will have across our business."
Viva Leisure joins WiredCo. list of brands including Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Viva Leisure, Red Bull, THE ICONIC, Reckitt, P.E Nation, Georg Jensen and Indeed.
"WiredCo. impressed us from day one with their mix of creativity, data smarts and genuine partnership mindset,” said Viva Leisure chief marketing and data officer, Rob Nolan.
“They understand that marketing today is as much about precision and performance as it is about storytelling.
Equally important, they're a team we're energised to collaborate with. The best partnerships are built on shared ambition and mutual respect, and we found both from day one."
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