Australian lifestyle brand P.E Nation has appointed WiredCo. to manage affiliate marketing across Australia, the US and UK.
The agency, appointed to deliver business growth through Wired’s proprietary Brandformance approach, will use the full funnel capabilities of affiliate marketing to drive incremental revenue via expanding on existing markets and introducing the brand to new ones.
Founded in 2016 by fashion entrepreneur, Pip Edwards and Claire Greaves, the brand quickly gained global momentum with women all over the world embracing P.E Nation and its distinct aesthetic, blending activewear with style credibility, pioneering the ‘athleisure’ movement.
“P.E Nation is a brand I’ve always wanted to work with, for a number of reasons," said Angela Hampton, founder and managing director of WiredCo.
"A female founded business that’s experienced exponential growth in less than a decade is wildly impressive and on a personal level, I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.
“Our strategic approach to affiliate marketing has seen some of our key clients achieve incremental revenue growth into the 8 digits. It’s a proven channel, our approach is proven, and we look forward to growing this channel for P.E Nation.”
WiredCo. is home to some of Australia’s most loved brands such as THE ICONIC, Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Georg Jensen and Indeed.
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