Honda.
Honda Australia has appointed WiredCo. its social and content agency following a competitive review.
WiredCo. joins Zenith Media Australia, Special Australia, Burson and Howatson+Company in the Honda agency village.
The remit will see WiredCo. lead social and content strategy across its portfolio, including cars, motorcycles, power equipment and marine.
“What a dream team and remit to be part of as we bring Honda back into culture,” said WiredCo. managing director and partner, David Kennedy-Cosgrove.
“Eva and her team have that special kind of energy that makes you give them your best thinking and work.
“It’s going to be a big year for the brand, and social is going to play a huge role putting it back on the agenda. So, the thinking and work must deliver on that."
Honda Australia will introduce a wave of releases, with expanded hybrid vehicles in the CR-V and ZR-V ranges, their first battery electric car, Super-ONE, and the arrival of the much-anticipated all-new Prelude.
Honda joins WiredCo. list of clients, including Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Viva Leisure, Red Bull, THE ICONIC, and Indeed.
“Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story,” said Honda Australia general manager brand, marketing and digital, Eva Barrett.
“As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past.”
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