Police Bank has appointed Windsorborn as its growth partner following a competitive pitch, with the agency leading integrated creative and media strategy for the member-owned bank.
The appointment coincides with the launch of a new brand platform, strategy and visual identity built around the hero line "Here for our own," reflecting the bank's commitment to supporting those who protect and serve.
The refreshed identity features a suite of police officer and community illustrations across all channels and touchpoints.
The platform will roll out across brand and performance campaign media and member communications throughout 2026.
Amanda Rohl, chief product and marketing officer at Police Bank, said finding a partner who understood both the members and the opportunity ahead had been important.
"'Here for our own' captures our purpose and our commitment to the policing community. It reinforces what sets us apart from the major banks: we understand our members because we were built to serve them," she said.
Greg McKenna, CEO of Police Bank, said the platform brought the bank's purpose to life simply and powerfully.
"It makes clear who we are, who we serve and why we're different. We understand our members because we were built for them, and this new platform ensures that difference is immediately recognised wherever people encounter Police Bank," he said.
Will Reynolds, founder and managing director of Windsorborn, said there was a significant opportunity for Police Bank to lean further into what made it truly distinctive.
"'Here for our own' is built around a simple but powerful truth: this is a bank created specifically for the police community, with a genuine understanding of its members' lives, needs and challenges," he said.
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