QMS will act as the media operator for three sites acquired in South Australia and Victoria by Wildstone, the owner of outdoor advertising infrastructure.
Wildstone, which owns more than 5,700 billboards worldwide, has been expanding into the Australian market from May 2024, now owning 78 assets.
The two new South Australian sites are digital billboards on Main North Road in Prospect, Adelaide, and Brighton Road in Glenelg.
The Victorian site is an existing digital billboard on Maroondah Highway in Ringwood, where Wildstone has already been established.
“We’re pleased to have forged yet another partnership with a leading media operator in Australia and further expanded our portfolio of high-quality boards in prime locations,” said Noel Cook, Managing Director of Wildstone Australia.
“We’re especially proud to have acquired these properties in South Australia, demonstrating our commitment to working with media operators to deliver advertising opportunities that will resonate with brands.”
In March 2024, Wildstone purchased Total Outdoor Media's entire portfolio of 52 regional Victorian billboards. In September 2024, it acquired a further six structures in metropolitan Melbourne from High Street Media. It also recently entered the NSW market with the acquisition of a premium site in Cremorne on Sydney's Lower North Shore.
"QMS is pleased to continue to represent these quality digital billboards through our new partnership with Wildstone,” said Sara Lappage, chief operating officer at QMS.
“We look forward to working together with the Wildstone team on additional opportunities to further expand our leading digital network in the future.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.