Why media careers stagnate for women

By AdNews | 15 August 2022
Credit: Rayson Tan via Unsplash

Women see lack of opportunities as the main obstacle to career progress, according to the inaugural Women in Media Industry Insight Report released today.

For some women, this is a glass ceiling within the organisation, while for others it is due to limited regional opportunities compared to those in bigger cities.

They survey of 280 found the top reasons for career stagnation:

  1. Lack of opportunities.
  2. Caregiving responsibilities.
  3. Promotion of other (equally or less qualified) colleagues.

women in media 2022 - reasons for career stagnation

Pay, opportunities and workload are the main drivers to leave a job in media.

Lack of opportunities is listed as a key reason for lack of progress, but the list of contributors to career stagnation is not the same as the list of reasons driving women to leave a role.

women in media 2022 - main reasons to leave


The report says women seek opportunities for growth and a clear path forward.

"What keeps women in media from leaving is a path to a better professional and financial future, and a job in which they feel appreciated for what they bring to the table.

"Feeling appreciated is important to about one in ten of the women who shared what would make them stay in their current job. Not feeling valued is also a potential dealbreaker for those already considering leaving their job."

women in media 2022 - reasons to stay

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